About Us
ZAGA is more than an app - it's a community of fashion lovers and sustainable clothing in Serbia.
Our mission
Our mission is to extend the life of clothing and change the way we buy and sell fashion in Serbia. Through second-hand, vintage pieces and the work of local designers, we are building a community that chooses consciously, responsibly and with style.
Our vision
Our vision is to become the main destination for sustainable fashion in Serbia, where users can find everything - from vintage pieces to local designers. We want to be a platform that connects people through their love of fashion.
Our values
Values that guide us and define every step we take.
Sustainability
We promote clothing recycling and sustainable fashion through secondhand and vintage trade. Every piece of clothing deserves a new home.
Community
We build a community of fashion lovers who share a passion for quality clothing. Together we create a better future for fashion.
Innovation
We use the latest technologies to create the best user experience. We are always looking for ways to improve the app.
Quality
We focus on the quality of every aspect of the app - from design to functionality. Our users' satisfaction is our priority.
How it all started
Our story about how ZAGA was created and where we are going.
ZAGA was created out of the need to slow down fashion and give clothing the value it truly deserves. We are a small team of people who love good style, but believe that the way we buy, wear, and discard clothing has a real impact on the world around us.
Every year, tons of quality garments end up forgotten or thrown away, even though they still have so much to offer. ZAGA is our answer to that problem — a mobile app that connects second-hand and vintage pieces with the work of local designers, extending the life of clothing and reducing unnecessary consumption.
By choosing existing pieces, we reduce the need for new production, conserve resources, and take small but meaningful steps toward a healthier environment. We believe sustainable fashion doesn't have to be boring, expensive, or complicated — it can be personal, beautiful, and accessible to everyone.
We give special attention to local designers who create thoughtfully, in smaller quantities, and with care for materials. By supporting them, we choose quality, longevity, and creativity over fast and fleeting trends.
ZAGA is a community for those who want to wear clothing with a story, make more conscious choices, and through small everyday decisions build a more sustainable and personal relationship with fashion.
Beginning
ZAGA was born from the desire to enable everyone in Serbia to easily and quickly sell and buy quality clothing.
Launch
The app was launched with a focus on simplicity, speed and modern design that meets user needs.
Growth
ZAGA grows together with our community of users who daily share their favorite pieces of clothing.
Team
The people behind ZAGA app.
ZAGA Team
ZAGA was started with the aim of creating a space for a more responsible relationship with clothing. In collaboration with experienced developers and designers, that idea took its digital form and grew into a platform that continues to evolve today.
Community
Without our community of users, ZAGA would not exist. Your suggestions, feedback and support are what drives us forward and allows us to continuously improve our platform.